Ermenegildo Zegna Opened First Flagship Store @ Taiwan Taipei 101 Shopping Mall

Ermenegildo Zegna opened its first flagship store in Taiwan at the Taipei 101 Shopping Mall recently. Ermenegildo Zegna Taipei 101 Flagship Store extends across two floors with a luxury retail area of 400 sqm. The flagship store showcases the full spectrum of Ermenegildo Zegna collections, ranging from formal to casual wear, accessories, cufflinks, fragrances, eyewear and underwear, to the Z Zegna and Zegna Sport brands.
Designed by renowned architect Peter Marino, a pivotal inspiration for the store design were the fabrics created at the Lanificio Ermenegildo Zegna since 1910, in Trivero Italy. The new flagship store showcases a sophisticated concave facade in dark metal with linear LED lights imitating Zegna’s brand essence of weaving raw material fibres into prestigious high-quality fabrics. This special shop front design, together with its strategic location opposite to the City Square, highlights the unique status of Ermenegildo Zegna as the only menswear brand on the luxury floors of the Taipei 101 Shopping Mall. 
The master concept behind the flagship store continues in-store with metallic strands in the windows, creating a texture that resembles the composition of woven textiles and the artfully weaving of raw fibres into fabrics of excellence. Stucco decorates the staircase inspired by Zegna’s Cashco fabric, a corduroy blend of cashmere and cotton. Traversing the store floor is a marble stripe referring to the selvage on Zegna fabrics, the signature line at the edge of bolts of fabric to guarantee authenticity. A tribute to nature is a core theme of the store design, from the masculine yet natural colour palette to the sourcing of sustainable woods and stones.
 Each collection is ideally displayed in individually designed areas that convey an individual and distinct vision. The Zegna journey starts on the 4/F where Ermenegildo Zegna’s Upper Casual collection and Z Zegna’s fashion-oriented menswear and accessories are featured. Customers can further indulge into Zegna’s Couture and Sartoria collections through a staircase made of different varieties of marble and platforms. Special consumers will be delighted to spend their time at the VIP area created for personal shopping: the luxury room, featuring an artisanal wooden floor and golden stucco walls, becomes the most impactful and intimate space inside the store. A handcrafted gold plaster wall creates serene and elegant ambience for this exclusive space.
The Taipei 101 Flagship Store is the 14h Peter Marino Store to open. This store, along with others in Milan, New York, Las Vegas, Tokyo, Dubai, Hong Kong, Shanghai, Shenzhen, Hangzhou, Chengdu, Chongqing, Shenyang, and Paris, are the result of a fruitful partnership between Zegna and the world-renowned architect Peter Marino, whose design echoes the brand’s use of quality materials, integrity and modern style throughout the space. 

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