2018-04-10

DIOR Presents Knitwear Savoir-Faire

 This knitted bodysuit from the SS2018 ready-To-Wear collection is inspired by the work of the feminist artist Nike de Saint Phalle. 



Composed of Twenty-seven motifs and realized using green, fuchsia, black, yellow and ecru wool, this piece is produced by five dedicated seamstresses and necessitates more than eighty hours of work.




Destination Italy to discover how it's made.




2018-04-09

From DJing To Fashion Design - Virgil Abloh Is The New Men's Artistic Director For Louis Vuitton

Louis Vuitton announced Virgil Abloh as its new Men's Artistic Director, with immediate effect. His first show for Louis Vuitton will take place in June during Men's Fashion Week in Paris.  "Having followed with great interest Virgil's ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today. His sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton’s menswear into the future" said Michael Burke, Louis Vuitton’s Chairman & CEO. 

"It is an honor for me to accept the position of Men’s Artistic Director for Louis Vuitton. I find the heritage and creative integrity of the House are key inspirations and will look to reference them both while drawing parallels to modern times." stated Virgil Abloh. Virgil Abloh Biography Born in Rockford, Illinois in 1980, Virgil Abloh is an artist, architect, engineer, creative director, and designer. After earning a degree in Civil Engineering from the University of Wisconsin Madison, he completed a Master´s Degree in Architecture at the Illinois Institute of Technology in a curriculum founded by Mies van der Rohe. It was here that he learned not only about modernist design principles but also about the concept of multi-disciplinary working.

Virgil Abloh’s brand Off-White c/o Virgil Abloh™ was started in 2012 as an artwork titled "PYREX VISION." In 2013, the brand premiered a seasonal men's and women's fashion label showing runway collections during Paris Fashion Week since 2015. Abloh has also presented his work at major design institutions around the globe by the likes of Harvard Graduate School of Design, Columbia Graduate School of Architecture, Planning and Preservation and the Rhode Island School of Design. In 2019 he will have a major exhibition of past and current work at the Museum of Contemporary Art of Chicago, Illinois.

In 2015, Virgil Abloh for Off-White c/o Virgil Abloh™ is among the finalists of the LVMH Prize. He has been awarded various prizes, most recently winning the British Fashion Awards Urban Luxe award and International Designer of the Year at the GQ Men of the Year Awards in 2017.

KIEHL'S Introduces New & Improved Dermatologist Solutions Ultra Light Daily UV Defense, Tone Up Cream & CC Cream SPF 50 PA++++


KIEHL's reinforces sunscreen formulas with an innovative technology protecting the skin from environmental pollutants. Inspired by this insight, Kiehl’s chemists have developed a new advanced solution fighting the effects of sun and pollution together. Introducing the new and improved Dermatologist Solutions Ultra Light Daily UV Defense SPF 50 PA++++, along with two protective innovations and instant correctors, Dermatologist Solutions Ultra Light Daily UV Defense Tone Up Cream SPF 50 PA++++ and Dermatologist Solutions Ultra Light Daily UV Defense CC Cream SPF 50 PA++++. Dermatologist Solutions Ultra Light Daily UV Defense SPF 50 PA++++ is an ultra-lightweight formula that employs a unique blend of sunscreen filters and pollution-deflecting technology that now extends protection beyond UVA and UBV rays to provide skin with effective defense against environmental pollutants. Combined with the antioxidant power of Vitamin E, this gentle, paraben-free, formula helps to protect against appearance of premature skin aging. Kiehl’s chemists have formulated two new sun and pollution protecting innovations with perfecting pigments to offer instant correction.


Dermatologist Solutions Ultra Light Daily UV Defense Tone Up Cream SPF 50 PA++++ is an ultra light skin-tone boosting formula that addresses dullness and imperfections for an instantly brighter, healthier looking appearance possess the same advanced sun filter system and pollution-deflecting technology as Dermatologist Solutions Ultra Light Daily UV Defense SPF 50 PA++++, they each offer an additional instant benefit. Dermatologist Solutions Ultra Light Daily UV Defense CC Cream SPF 50 PA++++ is a sheer tinted complexion-correcting, “CC”, formula that provides buildable coverage to instantly even skin tone, leaving skin glowy and healthy-looking.

2018-04-06

Melissa SS2018 Advertising Campaign


Melissa SS2018 Advertising Campaign
In a moment where borders are being questioned worldwide, the official territory representation and its features gets a new perspective. Advanced technologies, as well as the political and social continuously changing scenery, brought to the cartography new approaches and so different methods to register what´s being observed and experienced around the cities. Population gets closer to the virtual life, giving this science-art revolutionary dimensions and emerging collaborative aspects and more and more complete location records every day, going beyond the coordinates. Living conditions, neighborhoods routine, purchasing power, social conflicts dynamics and consume habits: everything can be mapped.


Melissa finds in this context the starting point to create its Summer 18: MAPPING. More than location, MAPPING is inspired on the fashion culture mapping of places and non-places where people become local agents of the regions where they move, transforming and connecting, in real life, points in the paper. That´s how the brand considers architecture as a storyteller element and industrial aspects as a reflex of transformative advances, also looking to the organic flow that has reallocated the handmade fashion and, so, the work of communities all around the world. With MAPPING, Melissa also brings a communication focused on the geographic representations changes and reinvention, as well as its connections. The visual artist Verena Smit signs the new collection logo, inspired by the development of imaginary places maps, materializing the desire to discover new spots and non-places – which become places when mapped. Besides, subway lines summarize the geolocation presence in the cities routine, highlighting the integration between extremes and the birth of ephemeral places from the typical conglomeration in these zones.


To release the collection, Melissa also looks to its own local and raw material, in an unique moment when the brand contemplates and values its origins. That´s why all the MAPPING shoes soles form, together, the map of Farroupilha city (RS) – where they were created and produced. Besides, the brand elects ten main items of the season to get places and non-places names, each one represented by coordinates, creating a layout where Melissa can be found in different points of the world.

COCKTAIL SS2018 Hong Kong Presentation

 Perfect time at Amalfi coast, Italy is just never enough for the Bohemian artist. For her, end of voyage is the new beginning, as what she saw and experienced inspires her new relaxing way to dress and style.


COCKTAIL’s featuring brands including Vivetta, Coohem, Mihoko Saito, Pas de Calais and Ulla Johnson, create sparks with artisan designs from newly introduced brands, here we present the Boho icon’s new style bible to refresh your style this season.Traditional check, stripes & mini floral prints from marketplace are updated with a Bohemian flare.


Enchanting Amalfi landscapes are reimagined in all forms. Minimal relaxed shapes made of natural cotton, linen & lustrous silk, are so soft and comfy to blend in as new seasonal essentials. Versatile to interchange between minimal, layered or urban style, infuse these romantic vacation staples into your wardrobe and you are all set to glow with Boho-chic aesthetic.


2018-04-05

2018 Spring Cleaning Day Off

mylifestylenews
WILL 
BE 
BACKED
ON 
THE
6th APRIL 2018


WE
WORKED
HARD
IN 
ORDER
FOR US
TO
PAY 
A
VISIT
TO OUR
BELOVED
ANCESTORS


Spring Cleaning Day Off @ mylifestylenews