ISABEL MARANT pour H&M Fall 2013 Collection

Isabel Marant pour H&M Fall 2013 collection will make an entry to your wardrobe from 14th November onward. Parisian designer Isabel Marant's effortless style has created a widely influential and successful take  on Paris chic. Mixing urban attitude, boho elegance and rock ‘n’ roll spirit, she delivers a genuine French allure.

For H&M, Isabel Marant created a wardrobe of must-have pieces inspired by her signature style. The collection features clothing and accessories for women and teenagers. 

Isabel Marant will also, for the first time, create a collection for men. “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality,” says Isabel Marant.

“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different  elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something  that people really want to wear. We are sure the H&M customers will be enthusiastic about this  collection,” says Margareta van den Bosch, Creative Advisor at H&M.

Born and raised in Paris, Isabel Marant started customising her own clothes while still at  high school. A graduate of the famed Studio Berçot, Marant worked her way up the fashion  system starting with a jewellery line, then adding knitwear, finally launching her eponymous collection in 1994.

Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring grows in popularity season after season.

THE LOOK

FENDI Pre-winter 2013 Women Main Collection

FENDI’s Pre-winter collection has always been considered a prelude to the Fall/Winter runway. This year, the fabulous designs of the Pre-winter collection offer a preview of the FW13 inspirations. The collection features a wide spectrum of silhouettes: not only does the clinched waist of dresses show off the delicate curves of femininity, but it also outlines the distinctive contours of this season’s collection.

Besides, many designs of the season are made with shearling, a unique, warm and rich material done away with clumsiness thanks to the ingenious designs and the superb tailoring techniques. Meticulously matched in bold colors, the designs are most chic and modern.

 Another seasonal feature is the mandarin collar on fur coat, inspired by the iconic FENDI “PEQUIN” vertical stripes. The coat is a patchwork of top-class furs with different types of fur gathered at the cuffs, embodying the brand’s proud tradition of fur quality and tailoring excellence that make a rare wonderful design.

 Accessories appear in thriving, bold colors including peach, bright orange and royal blue, while warm shearling furs cover handbags like 2JOURS, BE-BAGUETTE and ALL-IN as well as shoes, transforming them into the most unique and eye-catching fashion items in the early winter. Lively, vibrant tones sweep away the cold, grey wintery ambiance and ignite a happy and positive mood.

adidas Originals by Jeremy Scott Collection @ JS Wing 2.0 Money

 adidas Originals by Jeremy Scott Collection JS Wing 2.0 Money features a fabric based on the original from 2003. With its iconic dollar bill print, the sneaker early on commented the long-term collaboration between Scott and adidas Originals by marrying the iconic designer’s colorful and larger-than-life designs with adidas Originals’ technologic expertise. In 2003, as part of the i-sign project, Jeremy Scott designed the Money Forum Hi sneaker in a limited edition of 100 pairs. They featured the, by now, classic dollor print in a silk fabric. “It was inspired by American television game shows and the concept of winning prizes like washing machines, luxurious vacations or a shopping cart full of cash, “Scott today says of the original idea. Since then, Scott's and adidas Originals´collaborative sneaker collection has been updated every season with new colour and fabric combinations, and for Fall/Winter 2013 Scott's Money Wings 2.0 sneaker features a colour-matching sole, an exclusive woven jacquard, and a second lacing at the back of the sneaker between the wings and goat leather lining.

SQOOM @ Beauty Concept Debuts in Hong Kong

SQOOM Beauty Concept (SQOOM), an award-winning, patented skincare concept that offers one-of-a-kind "under the skin" anti-aging and medical solution. made its debut in Hong Kong recently. Developed by Schick Medical from Germany, the revolutionary device and complementary products have gained popularity all over Europe and the

U.A.E. since its launch in 2008. SQOOM beauty concept includes an innovative SQOOM device that delivers different skincare and dermaceutical results by pairing with special designed gels developed under the brand. It is safe to use on anyone from babies to elderlies and also on any parts of the body. The SQOOM device operates under a patented synchron technology that offers a unique combination of ionization, ultrasound and active cosmetics. While conventional skincare products stays on the skin surface with only a small amount of active ingredients going into the skin; large amount of SQOOM active ingredients can penetrate into deepest layers of the skin.

Changing the Habits in Skincare and Dermaceutic Care “SQOOM is a patented cosmetic application device which combines iontophoresis and ultrasound. This combination has long been a favourite beauty salon treatment, but thanks to SQOOM it can now be used at home.” Helmut Schick, CEO of Schick Medical explained, “SQOOM brings professional medical skin treatment to any average household. It can be done at home to enjoy the same quality treatment in aesthetic clinics. The transducer generates one million gentle vibrations per second that penetrate into all the layers of the skin down to the dermis. This causes skin channels and intercellular spaces to open briefly.” Ultrasound waves can stimulate the self-production of collagen. The skin is regenerated and wrinkles are visibly reduced. Each session with the device takes no more than 12 minutes, and only one or two treatments per week are needed to maintain the improved skin condition after an initial period of daily treatments from one to two months.