The innovative Zegna LIVE App, which live-streamed the last Ermenegildo Zegna SS2013 fashion show, has changed its protagonist to focus on the preparations surrounding the new Z Zegna Fashion Show – from the initial strategy meetings right up to the unveiling of the live fashion show.Part of the project Zegna LIVE, Z Zegna will progressively stream the most interesting content for its technology-savvy fashion followers, creating a preferential path into the world of exclusivity, style and avant-garde that marks the launch of the newest Z Zegna collection and the highly anticipated fashion show. Not only. In occasion of the SS 13 fashion show via the App, fashion enthusiasts will have the extraordinary possibility to purchase two exclusive products – a hybrid classic city shoe with a sneaker attitude, and a stylish leather iPad case with a utilitarian feel designed specifically for the new collection by Creative Director Paul Surridge – the moment that they are shown on the catwalk and with an immediate delivery. The products will be available also on zegna.com and on the official Zegna Online Store – powered by YOOX Group.
The new Zegna LIVE App for iPhone and iPad is available for free download starting June 20, 2012. In the phase preceding the fashion show, Zegna LIVE will feature a countdown to accompany fashion enthusiasts right up to the opening of the walkway when users can experience in real-time the excitement of the Z Zegna SS 13 fashion show brought to stage and streamed live on June 25th. In the phase following the show, Zegna LIVE will continue to stream new digital events and Z Zegna-related content, including a wealth of details and images, post-show.The App also features a video series, entitled Z Zegna Experience, with exclusive clips from behind the scenes, for which the first is already online.
No comments:
Post a Comment