Audemars Piguet @ Royal Oak 40 Years: From Avant-Garde to Icon ~ Milan

A black tie gala dinner event celebrating the 40th anniversary of Audemars Piguet’s iconic timepiece the Royal Oak was held in Milan recently  for the Royal Oak 40 Years: From Avant-Garde to Icon. Chairman of the Board of Directors Jasmine Audemars, Audemars Piguet CEO Philippe Merk, and CEO of Audemars Piguet Italia Franco Ziviani greeted more than 150 guests including the Swiss Consul in Italy General Massimo Baggi and Evelyn Genta, wife of the late Gerald Genta, the designer of the Royal Oak timepiece.
To celebrate the 40th anniversary of its iconic watch the Royal Oak, the Swiss watchmaker from Le Brassus Audemars Piguet, prepared a unique travelling exhibition launched in New York in March. Its second stop was in Milan from 17 to 22 April, coinciding with the week of the Salone Internazionale del Mobile, the most important event of the year for design professionals and enthusiasts, and chose as its location the Triennale di Milano, the place to be in Milan when it comes to design.
Using design, photography, sound and film from three unequivocally 21st century artists, Sebastien Leon Agneessens, digital artist Quayola and photographer Dan Holdsworth, the Manufacture has curated an exhibition of 100 exceptional timepieces set against the backdrop of a stage that underscores Audemars Piguet’s origins, mastery and artistry. Visitors also had the opportunity to see invaluable memorabilia dating back to the beginning of the seventies as well as to visit a watchmaker’s area including a brocading dial machine where they can closely observe the artistry of Audemars Piguet’s craftsmen. After Milan, the exhibit will travel in 2012 to Paris (June 6th to 10th),Beijing (August), Singapore (October), and Dubai (December).

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