TAG Heuer launched the LINK LADY collection exclusively in Hong Kong and celebrated the worldwide premier launch with an exclusive cocktail party recently. Highlighting the Haute Couture timepiece of the LINK LADY collection – LINK LADY Diamond Star, showcasing the latest LINK LADY collection including LINK LADY Steel & Gold, LINK LADY Steel & Diamond, and LINK LADY Rose Gold & Diamond. This year, TAG Heuer also appointed the blonde box-office bombshell Cameron Diaz as the new face of TAG Heuer LINK LADY. Breaking the boundaries of a traditional woman, Cameron Diaz is a source of inspiration for the collection. The three years partnership with TAG Heuer also serves to benefit and raise awareness for programs that empower women, including UN Women. 

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