PRADA Celebrates 2026 Chinese Lunar New Year With The PRADA Triangle Fire Horse

2026 marks the year of the Fire Horse in the Chinese Zodiac - an occurrence marked once every 60 years in the lunisolar calendar. Known for dynamic energy, passion and ever-shifting change, the Fire Horse is characterized by a spirit of adventure and courage, leadership and independence. Qualities that are quintessentially Prada.

The year of the Fire Horse is celebrated with a special advertising campaign, a site-specific event within Prada Rong Zhai, the historic 1918 residence located in the heart of Shanghai, and installations at three venues across both Shanghai and Chendgu. In a celebration of past and future, this ancient, elemental symbolism is fused with the modern emblem synonymous with Prada - the instantly-identifiable Prada Triangle.

The Prada Triangle becomes a lens through which to reimagine the Fire Horse, a prism that reconfigures its physiognomy. The Fire Horse here evolves into a Prada character, an avatar placed at the center of campaign imagery featuring a duo of Chinese personalities and Prada ambassadors, Yang Mi and Ma Long, each dressed in key pieces from the Prada SS2026 collections.

Talents:

Yang Mi

Ma Long

Campaign Creative Direction: 

Ferdinando Verderi

Photographer:

Zhong Lin

Directors: 

BRTHR