2013-03-18

Longchamp LM CUIR Spring 2013 @ Which Colour Are You?


Longchamp’s new icon, LM Cuir introduces a dazzling array of shades that illuminate its smooth, supple cowhide leather, which is embossed with the emblematic LM pattern of galloping racehorses and crisscrossing bridle straps in Spring 2013 collection. Eight colours are available within the seasonal line: timeless staples in Black, White, Sandy and Oak Brown are joined by Orange, Indigo, Red and Sunshine, the key accent shades of Longchamp’s collection. 
Featuring two original LM Cuir tote bags, as well as on small leather goods, travel bags and a trolley case. All bear the signature details of the LM Cuir line: gold or silver metallic leather piping and a metal identity tag engraved with Longchamp heritage symbols.
If you think eight colours are not enough, a further eight limited-edition colours are also available on request from now on at Longchamp’s 2 flagships in Hong Kong – La Maison 8 (Central) and La Maison Canton Road (Tsim Sha Tsui). The LM Cuir by special order service allows you to choose from samples of these exclusive shades and have their very own shopper made by special order. 
Bubblegum Pink or zesty Lime? Cool Lagoon or bold Ultramarine? Vibrant Vermilion or on trend Khaki? And what about perennially chic Honey and Terracotta? It’s what the French call l’embarras du choix… LM Cuir and LM Cuir by special order. Which colour will you be today?Still can't decide, head on to Longchamp store now for solution. Meanwhile, check out the playful video and follow the movement https://www.youtube.com/watch?v=i2HnbG7ywGw

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