KIEHL'S @ Actively Correcting & Beautifying BB Cream

Kiehl’s continues this tradition with the launch of Actively Correcting & Beautifying BB Cream SPA 50/PA +++.  “Kiehl’s Actively Correcting & Beautifying BB Cream is a beauty industry advancement.  At Kiehl’s, being first in a category is not our focus. We choose to deliver real benefits in formulas that take innovation to the next level,”  shares Cammie Cannella, Vice President of Global Education.  “Our customers appreciate that we don’t launch and discontinue products as trends change.  This BB is proof of our continued commitment to high formulation, safety and performance standards.  We take the time and make the right product for our customers.”

 Kiehl’s comparatively drew on its historic skincare expertise to bring its customers a true BB innovation.  The first BB “Blemish Balm” was developed by renowned German dermatologist Christine Schrammek in the 1950’s and prescribed to patients to help conceal post-surgery imperfections while nurturing and healing the skin. With today’s advanced skincare science, Kiehl’s chemists focused on this same essential functionality – concealing while providing continuous treatment to help reduce skin discoloration.  “With the newer BB products now covering such a broad range of concerns, these products have essentially created an entirely new category,” states Dr. Adam Geyer, Kiehl’s Product Development Consulting Dermatologist.  “It’s impressive to see Kiehl’s launch a product based on the original skin treatment spirit of BB formulas and with such razor sharp focus on efficacy in instant coverage and long-term correction.”

With 71% of customers expressing concern with uneven skin tone and lack of clarityand nearly 29% citing dark spots as a concern, Kiehl’s chemists saw an opportunity to effectively treat the skin of its customers by offering skin tone correction using high potency Vitamin C.  In a formula that offers light-weight, yet buildable coverage, developed with amino acid coated natural mineral pigments, Kiehl’s Actively Correcting & Beautifying BB Cream offers a formula that conceals imperfections while working to correct skin discolorations.  Additional benefits include reducing the appearance of pores and fine lines, while providing all day hydration and broad spectrum SPF 50/ PA+++ protection. In an industry achievement, Kiehl’s chemists have developed a formula that would typically separate.  Beginning with a highly acidic, unstable Vitamin C combined with natural mineral pigments they achieved what to date has been challenging in product development:  a cohesive, stable, gentle, yet most effective formula.  The advancement of this development continued with the noticeable light, yet moisturizing texture accomplished by Kiehl’s chemists, in spite of Kiehl’s use of a higher SPF/sunscreen protection.