Ermenegildo Zegna SS2013 ad campaign <Passion for Silk> is the
latest chapter of the evolving “Passion for…” initiative that began with a
declared passion for life and its many wonders. This Spring, the icon of
contemporary luxury indulges its passion for silk and penchant for Couture in a
campaign that emphasizes the refined masculinity of summer silk ~ a noble and
pure fabric which Zegna has artfully reinterpreted with the sartorial precision
of a modern atelier. Whether printed, dyed or infused with finishes of
extraordinary performance, Zegna’s silks form the perfect foundation for a
summer wardrobe that never sheds its masculine allure. To showcase this
majestic fabric in all its glory, photographer David Sims has focused on the
multi-dimensional aspects of each of the powerful images. Expertly combining creative
lighting, mirrors and the undeniable elegance of a Zegna Couture suit, the
Ermenegildo Zegna advertising campaign vividly expresses the apparent contrast
between the rigorous Italian sartorial tradition and the freedom of expression.
With photography that celebrates the colors and textures inspired by this luxurious
fiber of unequalled brilliance and weightlessness, the result is powerful and decidedly
cosmopolitan. Just as Zegna has created a collection that offers a
rich selection of sophisticated possibilities that combines a studied
nonchalance with exacting attention to detail, its newest campaign underscores
an everlasting commitment to aesthetics and excellence. A tribute to the
impeccable tailoring Zegna is known for and the ultimate expression of summer chic.
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