MW Michael Wong @ Giorgio Fedon 1919 Collection

The Italian luxury leather goods brand, Giorgio Fedon 1919, and Michael Wong, one of the most recognized celebrities in Hong Kong, collaborated and launched the MW Michael Wong by Giorgio Fedon 1919 collection. A cocktail launch party was held in the Atrium of the IFC mall to celebrate this collaboration. A full size helicopter was moved indoors along with all the products showcased on the venue.
The MW Brand is aimed at lifestyle orientated professionals with a sense of adventure in mind. From feature films, music, aviation to travel, MW Michael Wong embodies the “active luxury lifestyle”. With an eye for detail and perfection in mind, only products of the highest quality and supreme functionality will get the MW Michael Wong seal of approval. 
Every product developed in collaboration with the MW brand represents the MW lifestyle. After catching a glimpse of the quality and potentials of the Giorgio Fedon 1919 products, Michael Wong was straight away interested in more than just an endorsement. After detailed discussions with the brand, the Fedon group decided to create the MW Michael Wong by Giorgio Fedon 1919 collection.
Giorgio Fedon 1919 and Michael Wong share the joy with this collaboration. with a magician carrying the MW collection products kept the guests fully entertained. The full size helicopter was also a highlight of the event as guests were excited to strike a pose in front of the helicopter and have a one of a kind experience as a pilot.

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