Roger Vivier @ Mira Duma Cocktail Party

Roger Vivier held a Mira Duma party to celebrate its SS2014 collection launched. Creative Director Bruno Frisoni takes a new look at the Vivier’s Codes. Taking inspiration from nature, it introduces a revolutionary new perspective, adding multiple new elements to the brand’s renowned collection.

 The venue’s decor took its cues from Vivier’s Codes’ latest advertising campaign. With its lush, exotic green gardens, it resembled an urban park whose ethereal nature makes it a fantasy meeting ground.

The emblematic lines of Vivier’s Codes’ were on display at the event: the new line of Virgule heel, the Prismick range of bags and shoes, and the new U-Look collection bags. The exhibition of products and the setting blended as one, creating a reception that’s resembled a nirvana of fashion and style.

Roger Vivier selected the petite, 28-year-old fashion insider Miroslava Duma as the brand ambassador for Vivier’s Codes. Creative, ultra-feminine and super-connected, the Russian doll is a perfect representation of Roger Vivier and the wonderful traits it champions. The new advertising campaign was shot by 19-year-old Olivia Bee, a sensational new photography talent. Bee shot Duma against natural and painted backdrops, reminiscent of a cartoon strip. The result is a lively and eye-catching campaign that captures the brand’s essence.

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