la prairie @ Timeless Beauty Discovery Journey

 la prairie showcased its luxurious brand story and the time-honored skincare philosophy in the 15-days “Timeless Beauty Discovery Journey” at Pacific Place pioneering the development of cellular anti-aging skincare technology.  la prairie successfully harnessed the extreme-survivalist secrets of Swiss extremophile plants and algae in the brand’s state-of-the-art Cellular Swiss Ice Crystal collection.

Drawing inspiration from the Swiss Alps, la prairie transforms the exhibition areas into a beautiful crystalline world in the harshest territory. The discovery journey is organized in three paths. The first area is decorated into a snow-drifting Swiss Alps Tour, offering great photo opportunities with replica of a ski slope and cable car. The second and the third areas form a photo gallery depicting the “Moments of Timeless Beauty”. 

The newly launched Cellular Swiss Ice Crystal collection includes Cellular Swiss Ice Crystal Cream and Cellular Swiss Ice Crystal Dry Oil. Both products contain the exclusive Swiss ice crystal complex combining rare ingredients extracted from purple saxifrage, soldanella alpine and Swiss snow algae. This state-of-the-art formula harnesses the energizing and environmental stress-enduring properties of the plants that thrive in the harshest territory to help the skin protect itself from the visible signs of accelerated aging.

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