No7 launched the new No7 Lift & Luminate Day & Night Serum in Hong Kong recently. This new anti-ageing
‘super serum’ tackles the appearance of 3 major signs of ageing: Dark spots,
the appearance of lines and wrinkles and loss of skin firmness in 4 weeks with
results showing from day one. In what is one of the most robust anti-ageing
skincare trials with over 1000 women, across 5 countries across in more than 20
studies, No7 revealed over 90% *of women saw a noticeable improvement in the appearance
of the 3 key signs of visible ageing. Furthermore, in consumer testing
***91% of volunteers said skin felt radiant after just one use, 90% of women
said their lines and wrinkles were less visible in 4 weeks and 87% commented
how skin tone looked more even. No7 innovation has always been
developed having identified and understood women’s skincare needs and wants.
These insights have made No7 the leader in the antiageing category with
products that work, to make women look and feel good. This new super serum has been
developed over 6 years combining the highest level of clinically proven
technology, with a new advanced exfoliating system called PHA (Gluconolactone),
which has been effectively designed to increase exfoliation of the skin’s
surface, helping revitalize and reduce pigmentation along with adding moisture
to skin barrier so it stays hydrated and replenished. Endorsed by leading
anti-ageing experts, scientists at Boots have developed a superior lightening
complex that is clinically proven to diminish the appearance of age spots as it
inhibits and reduces the production of melanin in the skin.
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