A. Lange & Söhne joined hands with Elegant Watch and Jewellery held an “Unique by Tradition” Exhibition in Hong Kong ifc mall recently showcasing the German brand’s latest creations, its five celebrated product families as well as historical pocket watches, and provided a comprehensive experience on A. Lange & Söhne’s history, tradition, innovation and latest developments from the 2013 novelties at the Salon International de la Haute Horlogerie in January this year.
The exhibition gathered the five product families of A. Lange & Söhne: LANGE 1, ZEITWERK, SAXONIA, 1815 and RICHARD LANGE, including their latest members such as the GRAND LANGE 1 with a white gold case and black dial , the 1815 UP/DOWN with Lange’s signature UP/DOWN power reserve indication, the 1815 RATTRAPANTE PERPETUAL CALENDAR, a state-of-the-art creation that combines a rat-trapante chronograph, a perpetual calendar, a moon-phase display and a power reserve indicator, among others. The design and creation of these masterpieces are based on in-novation as well as those well-developed standards that were adopted by the Lange man-ufacture since its early days. In this respect, A. Lange & Söhne also presented some of the most coveted Lange pocket watches from the 20th century to clearly express the “Unique by Tradition” philosophy.
Two interactive exhibits, namely “Finish & Decoration” and “Sound of Precision” that made their debut at September’s “Watches & Wonders”, Asia’s first Haute Horlogerie show, acquainted the delighted visitors with A. Lange & Söhne’s preci-sion watchmaking technologies and craftsmanship. On “Finish & Decoration”, seven films, produced explicitly for the installation, showed the traditional finishing and deco-rating techniques practised by A. Lange & Söhne in vivid moving pictures on a touchscreen. Seven original parts viewable under a magnifying glass were assigned to each technique, showing the various types of finishes and engravings. Visitors were also “Unique by Tradition” exhibition in Hong Kong able to feel the decorated surfaces of the parts embedded in textured circular glass panels.
The “Sound of Precision” experience came alive with six timepieces. This module presented ticking and winding sounds as well as various switching vibrations, both visually and acoustically. A screen showed close-ups of the processes, while the sounds were made audible with headphones. To reproduce the delicate reverberations of the watches, the sounds were recorded in an echo chamber with high-end studio equipment. Connoisseurs and people interested in the brand were also able to listen to the sounds of their own watches via an integrated high-sensitivity microphone.
The exhibition “Unique by Tradition” had also invited a skilled craftsman from Glashütte, the home of A. Lange & Söhne to host a live demonstration on various Lange finishing techniques including the flat polishing on different parts of the LANGE ZEITWERK, the in-tricate black polishing technique found on the LANGE ZEITWERK STRIKING TIME and the finishing of the fusée-chain on the RICHARD LANGE TOURBILLON POUR LE MÉRITE, etc., ena-bling an up-close experience for the visitors with the fine traditions established by FerFerdi-nand A. Lange, the legendary founder of A. Lange & Söhne, more than 160 years ago.
No comments:
Post a Comment