Jack Wills @ SS2014 Fashion Presentation

Jack Wills SS2014 collection embrace the summer with new brights and presents bold colours and prints welcoming the warmer months ahead. Celebrate the sunshine with new prints, lightweight knitwear, colourful chinos and holiday-ready pieces in a multitude of tones. The British brand creates effortless looks, perfect for summer in the city or afternoons at the beach. Experiment with confidence and pair British countryside-inspired daisy and herb printed shirts, tees and sweatshirts with vibrantly coloured shorts to create a bright, graphic, fashion forward ensemble. Alternatively, partner classic chinos with block striped t shirts or folk inspired prints, to inject both casual and cool into your summer look.

 A wide range of classic pieces in the ultimate summer tones of washed red, lavender, mint and burnt orange, that will create a head-turning capsule wardrobe. Jack Wills’ new summer shirt selection brings to life key summer trends including, gingham, block brights and the versatile chambray. When paired with rolled up, faded denim or bright chinos this creates a transitional look that works for both city, beach, day and night. For a neat, polished look, Jack Wills’ new unstructured blazer in washed red, classic navy or sand is a go-to staple for summer. For a casual alternative, the super soft fisherman’s knit evokes effortless style. For long summer days the selection of colourful shorts and classic tees are easy to throw on for an impromptu casual look. Cool backpacks, flip flops and light plimsolls add a distinct summery touch to the silhouette, while the extensive collection of swimwear in this season's signature prints and palette will ensure you’re ready for a fabulously stylish summer.

The summer collection is the epitome of Summer fun, containing a unique mixture of gorgeous floral and pastel prints and sun-kissed denim, this brand new range will inject the beauty of the British summer straight into your wardrobe. With seasonal prints mixed with bright colours, masculine outerwear paired with feminine dresses, it’s time to experiment with some bold combinations to create headturning statement looks for both summer days in the city or lazy days by the beach. For those wanting a soft, playful look, the range features beautiful botanical, pretty daisy and cute bee prints inspired by the Great British countryside and its flowers. Folkloric prints and lace details add a beautiful, dreamy feel to the collection and there’s a nod to traditional broderie anglaise designs that when combined with the brand’s signature stripes add edge to any outfit.

Every Summer wardrobe needs the perfect fitting jeans and this season Jack Wills has combined their wide range of styles with the ultimate summer palette. Must-have styles from super-skinny to boyfriend are available in a range of brights that have been delicately washed out so that they look like they have spent the summer on the beach – the perfect partner to an incredible Summer.

Layer to perfection with the super-soft, lightweight pastel knitwear and cosy pointelle crew tops for a laidback summery look. Alternatively, pair boyfriend shirts with cute denim dungarees and a bold blazer for an effortlessly cool ensemble. Jack Wills is the one stop shop for everything you need this summer from junk season essentials to desert-island escapes. From beautifully detailed sun dresses to separates, bags, hats and swimwear available in the season’s signature prints.There are hints of luxe summer metallics in leather duffels, shoppers and sandals, which are perfect teamed with a printed playsuit and a Jack Wills’ classic panama hat for a day at the beach whether at home or away.

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