2014-04-10

SKECHERS @ SS2014 Presentation


Jogging has become an integral part of local lifestyle in recent years. Besides being a functional attire for joggers, today’s sportswear is also an important element of fashion in its own right. SKECHERS continues to build on the success of GOrun series in developing new technology for better design and functionality of running shoes. SKECHERS also introduces its very first men’s & women’s sportswear collection which embodied the brand's devotion to exploring new frontiers in product development and fashion evolution.


The brand unlocked the secret to the hippest sportswear styling for SS2014. Besides men's and women's sportswear, kids’ trainers and flashy backpacks are also centrepieces of the season. The seasonal highlight includes GOrun Ultra™ and GOmeb KRS™ trainers series. GOrun Ultra™ boasts a unique double-layered soles with optimal shock absorption. The soft Resalyte midsole is combined with the durable Resagrip sole to achieve a stronger shock absorption and support from 5km jogging to long distance running of more than 100km, an unprecedented advantage for runners to perform on different terrains.


GOmeb KRS™ series is specially designed for the intensive training of top U.S. marathoners.  The shell is made with patented Dupont™Hytrel ®  invented by Meb Keflezighi to achieve a special kinetic rebound system.  The runner enjoys the highest propulsion in every step. This, coupled with the lightweight 3D printed breathable upper, provides utmost comfort second only to barefoot. B series, therefore, takes your running experience up a level to experience in full span the charms of the ever improving SKECHERS trainers.


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