Lancôme HYPNÔSE @ 10 Years of Hypnotic Eyes

In 2004, Lancôme made French women’s ultimate beauty secret its own: hypnotic eyes that coolly scan their surroundings without batting a lid. To arm every woman with this gift, the French maison imagined a whole new genre of mascara which would develop into a complete range over the coming decade : a true collection of eye styles forming the ultimate reference in lash make-up. A revolution in extravagant volume for a genuine bewitching effect, Hypnôse has curled, maximised and lengthened millions of lashes the world over, forming a true weapon of seduction and offering the little confidence booster that makes every gaze as irresistible as it is unforgettable.

Over the past 10 years, volume has reached hypnotic heights.  To offer women that unmistakable je ne sais quoi of enigmatic allure, the Hypnôse formula has all the qualities of a true seduction weapon. With its voluptuously bewitching, dizzyingly curvy and feminine silhouette, the mascara becomes a true object of desire… utterly captivating. 

To celebrate its 10th birthday, Hypnôse is emerging more bewitching than ever with a new Extra Black shade, so far available in limited edition only for strikingly intense eyes. Exceptionally concentrated in iron oxide pigments, its black elixir formula absorbs and captures light to reveal the stark contrast of truly enigmatic eyes.

 Especially for the 10th anniversary of Hypnôse, Lancôme has designed an entire collection around its iconic mascara, designed to create a hypnotic signature for eyes, based on limited edition colours and professional tips.

A set of fresh and natural shades in chic, elegant harmonies with intense and smoky hints… Hypnôse Palette creates more daring eyes than ever thanks to multiple and combinable effects achieved with the high-precision applicators held in the case by their ingenious magnets. To celebrate the 10th anniversary of Hypnôse, Lancôme creates:

<Hypnôse Palette Doll Eyes>: Taupe au Naturel - A 5-Colour Palette for radiantly wide-look eyes. Available in 2 shades and to be applied each time before you use Hypnôse eyeshadows, <La Base Paupières Pro> is Lancôme’s first ever lid primer. Its creamy, waterproof formula evens and illuminates lids for a bare-skin effect, guaranteeing a more intense and longer lasting make-up result (up to 16 hours). The brand new double-ended pencil <LE SOURCIL PRO> guarantees a natural brow-line thanks to its coloured tip which delicately redefines the body of the brow, while its highlighter tip enhances and beautifies the arch.


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