2014-02-07

RAY-BAN @ SS2014 Eyewear Collection


Ray-Ban sunglasses has never ceased to renovate itself, without ever changing, since 1937. Icons that embody values such as authenticity, courage, love of a challenge. The first, the famous Ray-Ban Aviator, designed to protect US air force pilots from high-altitude glare, quickly became the favorite eyewear of Hollywood movie stars. Along with the other iconic models of the brand, Ray-Ban Wayfarer and Ray-Ban Clubmaster, they are also objects of worship that never ceases to fascinate. Perfect companions for an active lifestyle and a contemporary look, the Ray-Ban for next summer have new designs, new colors are enriched with technical developments and challenging materials that make them ultra comfortable. A collection designed for the youngsters and cool hunters, with so many new models tuned with the world’s most cutting-edge fashion and lifestyle.


The new Ray-Ban Wayfarer Camouflage, despite being ‘Camouflage’, is the eyewear of those who want to get noticed with style. The front in matte acetate is ‘regular’, but just turn your head sideways to discover the amazing temples covered in camouflage fabric exclusive. The interior of the temples is the same color of the front, the tip is branded with the Urban Camouflage logo. Thanks to a special treatment, the fabric is resistant to water and perspiration. The Urban Camouflage mini-collection is available in 6 different colors.


<RB2140QM> For the first time ever, the iconic design of Ray-Ban Wayfarer is dressed in leather. Craftsmanship and innovation combine to wrap the frame like a glove in genuine leather The result is one-of-a-kind and impeccable, a new accessory to be worn with any look.



<RB3025JM> Ray-Ban Aviator Full Color reinvented in a fresh and crisp combination. The golden metal frame is wrapped in acetate, with a young and vibrant palette and tone on tone crystal gradient lenses. A carefree version, which reconfirms a classic style like Aviator as more modern and contemporary than ever.


<RX5309> Eyewear for men, rounded at the bottom of the front. The two-color frame, full colors on the outside with tortoiseshell on the inside, gives an elegant twist to the collection. Metallic rivets and dedicated hinges complement the refined style of the model.


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