Lancôme @ The Exceptional Creation For Chinese New Year

Lancôme 2014 Chinese New Year artistic film featuring the happiness and joyful messages in a romantic French style await for the best moment of love. The film is set in Paris to create a glamourous yet luxurious festive mood. Represented here is a stylish, cheerful, bright red coloured 3D pop-up beauty journal. The tone of red highlighted in the film is the symbol of fortune in Chinese New Year and traditional Chinese culture.

Additionally, the film creation concept is inspired from Chinese paper-cutting art. Lancome redefines the French sceneries with delicate and traditional Chinese paper cutting craftsmanship on symbolic red paper. Lancome’s ‘Year Of Fortune’ red book. When opening the book the first décor is the iconic Eiffel Tower. The structure and the lines contribute to making this picture perfect. These elements create an illusion of a fantasy world in France.

At this part, we can see a street scene in Paris, with the Parisian style Maisons and architectures glowing in the snowy cold evening. With the colour red blends perfecting well with the Parisian décor to celebrate the happiness of Chinese New Year. The crowds of Parisian are running, hugging, laughing in such joyful evening to celebrate Chinese New Year. They gather together to watch the beautiful fireworks at ‘La Maison Lancome’. Everyone is having fun.

Approaching the end of the evening facing a beautiful view of the skyline of Paris and the parade of fireworks. These pretty fireworks glow with joy and make Paris look like an even more happier and warmer place to be. At the very end, we can witness the blessings of all new year lanterns flying in the sky. Infinite number of blessings are glowing like sparkling stars in the sky symbolizing the good start in the year of Horse! 

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