2014-02-19

Kiehl’s @ Ultra Facial Cream Intense Hydration


Kiehl’s presents their latest industry innovation, Ultra Facial Cream Intense Hydration for drier skin types, a revolutionary, extra lightweight formula, with proven results in just one week. Known for decades for their hydration expertise, Kiehl’s chemists have developed a paradoxical, new formula architecture that imparts deep hydration through a surprisingly lightweight cream architecture. This new formulation provides improved hydration within 24 hours and leaves skin looking visibly smoother.  Instrumental results showed significant improvement in skin hydration and skin barrier protection in 100% of the subjects. Clinical results demonstrated significant improvements on visible skin dryness in just 7 days.


Dry and very dry skin types represent a large part of the world’s population: 33% in the United States, 32% in Korea, and 21% in Europe.These customers experience far more intense symptoms than normal to combination skin.  Dry and very dry skin feels itchy and tight, and can look flaky and prematurely aged.


“Very dry skin, sometimes called xeroderma or asteatosis, is a common skin condition. It is characterized by a lack of the appropriate amount of water and lipids retained in the superficial layers of the skin.  Skin suffering from dehydration struggles to preserve optimal moisture reserves. What very dry skin needs is not simply any-old heavy moisturizer, it needs an effective one that penetrates well and integrates into the stratum corneum to deliver moisture continuously throughout the day and night. Many products on the market are thick and occlusive and, even to those with the driest skin, can feel and look greasy, yet thy hydration they provide is limited and still requires reapplication throughout the day” shares Dr. Adam Geyer, Kiehl's Consulting Dermatologist. “What excites me most about this product is that it gives my patients and Kiehl’s customers with dry skin a solution to moisturize intelligently and elegantly, not just to moisturize more.”


Unlike traditional heavy creams available on the market, the Ultra Facial Cream Intense Hydration utilizes a light cream architecture to deliver its effective hydration ingredients. The Kiehl’s formula does not use traditional thickeners such as waxes or butters that can feel heavy on the skin. Instead, it employs a lightweight cream foundation to impart a weightless yet moisturizing feel to the skin. Kiehl’s Ultra Facial Cream Intense Hydration is an innovative solution for dry to very dry skin due to its efficacious formula. The chemists at Kiehl’s focused on a key ingredient - Enriched Hyaluronic Acid, a co-encapsulation of two hydrating molecules that work to complement each other and provide powerful, multi-action hydration benefits. This co-encapsulation is designed to break upon application to skin to deliver concentrated hydration pockets while also providing immediate results which leave skin hydrated for 24 hours. The result is an increase in the skin’s ability to capture this hydration in the outermost layer of the epidermis and “fill the cracks” on dry skin. 


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