JIMMY CHOO AW2018 Advertising Campaign
Jimmy Choo unveils its AW2018 Women’s campaign starring the powerful model trio Joan Smalls, Lily Aldridge and Rosie Huntington-Whiteley who lend a Midas touch to the golden themed collection. The campaign opens with a playful film directed by Gordon von Steiner portraying the striking trio embarking on a girl’s night in - a game of dress up with a closet of dreams ending in a dance off set to Sofi Tukker’s dance anthem ‘Bestfriend’.
A series of arresting stills complement the film captured by Lachlan Bailey with the Autumn Winter collection’s gilded theme shinning omniscient throughout the imagery. “Joan, Lily and Rosie are very different girls but combined they embody the essence of the Jimmy Choo woman; confident, daring with a playful side. The girls are friends in real life which created a great atmosphere on set which is echoed in the film and images, they are beautiful and know how to have fun.” Sandra Choi, Creative Director
Gordon von Steiner
Laird & Partners