BALMAIN Men & Women Pre-Fall 2018 Collection
“Practice makes perfect” is one of the many expressions that don’t translate all that smoothly into French. Sure, you can try something like “la pratique mène à la perfection” or “l'expérience rend parfait,” but without that short-and-snappy alliteration, I don’t think they’re as forceful or memorable.
For Pre-Fall, both our Men’s and Women’s designs riff on familiar signatures: my obsession with music and rock’s incredible style is front and center, as is Balmain’s clear identification with classic Parisian codes.
Shooting these offerings on the Crillon’s terrace, perched above the spectacular Place de la Concorde, not only underlines the house’s deep connection with the French capital - it also reflects our determination to always aim for an elegance that will stand the test of time. Said Olivier Rousteing.