TOMMY HILFIGER Introduces THFLEX Rafael Nadal Edition Tailored Capsule Collection
Tommy Hilfiger introduces THFLEX Rafael Nadal Edition capsule collection featuring modern suiting and shirting styles, the collection is tailored with precision fit and crafted from innovative Italian-made fabrics designed for performance. The designs are inspired by Tommy Hilfiger’s global brand ambassador, Rafael Nadal, and the quest for a suit that’s sophisticated and sharp but at the same time made for movement, comfort and travel.
“Last year we launched our partnership with Rafael Nadal with an amazing underwear and fragrance advertising campaign and incredible pop-up tennis event in New York City,” said Tommy Hilfiger. “This season we’re continuing to innovate our Tommy Hilfiger Tailored collection with the THFLEX Rafael Nadal Edition capsule collection. Inspired by Rafa himself, the designs combine our signature sartorial aesthetic with performance fabrics – it’s all about modern movement with precision fit and functionality.”
Engineered for performance and tailored to move, the capsule collection includes an exclusive selection of single-breasted and double-breasted suits. These pieces are designed using a line of high-performance Italian-made fabrics that combine tailored sophistication with innovative cloth finishes. The result creates a strong stretch that guarantees a high level of comfort while maintaining a compact hand-feel, and improved crease-resistance keeps fabric wrinkle-free, even after hours of wear. A special finish helps to maintain the natural breathability of the fine wool, which supports temperature regulation. The dedicated Tommy Hilfiger Tailored ad campaign will feature Nadal facing off in a competitive, high-stakes tennis match while wearing THFLEX, demonstrating the suits’ movability, versatility and comfort. The print and digital campaign launched in March with a multi-media program including online, print, outdoor and social media channels.