GUCCI Hong Kong Times Square Store Expansion

Gucci announces the expansion of its Times Square store in Causeway Bay, Hong Kong recently with the addition of a staircase in “Verde Api” marble that connects the second floor with the third. The store has been expanded to more than 7,900 square feet and showcases a wide collection of men’s and women’s ready-to-wear, handbags, shoes, jewelry and accessories.

The interior design is discreet, soft elements like velvet armchairs offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space.

In keeping with the elegant and contemporary eclecticism that characterizes Gucci’s new collections, the store sees the combination of traditional and modern, industrial and romantic. The concept complements the product offering from Alessandro Michele, whose highly anticipated Gucci Prefall 2016 collection will be one of the first available in the new space.

Contrasting merchandising elements represent different design codes, combining to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. This journey is mirrored in the fact that travel is a central theme of the new store design, referencing the history of the house, specifically through the use of the aesthetic codes of luggage, and the trunk in particular, to create decorative elements.

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