H&M 2016 Summer Campaign Features Supermodels and Izzy Bizu. The latest advertisement of H&M stars a group of male and female models and the up-and-coming British singer Izzy Bizu. This advertisement is now on hm.com and H&M’s stores since 28 April and aired on TV globally.
This summer, H&M brings you various fashionable summer items which emphasize on details and textures. The women’s collection includes pieces with a bohemian spirit with focus on long flowy dresses, tunics and kaftans featuring handcrafted details. Bikinis are also the essential key pieces for this perfect summer. From off-the-shoulder top to shorts or ruffle top with bohemian style earrings, all these help to set the mood for a fashionable summer.
The men’s collection offers a wide range of shorts and t-shirts, a mixture of subtle color and classic silhouettes, showing chic and effortless style.
This summer advertisement features different supermodels, travelling to beaches with friends and enjoying the summer good times. A new cover of Inner Circle’s 1992 hit “Sweat - A La La Long” was done by Izzy Bizu, the 21 year-old songwriter, vocalist and performer from the UK. Enjoy a fun, fashionable and lively summer times along with Izzy’s beautiful voice and H&M’s summer items!