Hublot x Berluti The Art Of Fusion

HUBLOT x Berluti launch the Classic Fusion Berluti Limited Edition in  Hong Kong after the collaboration announcement in Baselworld. This collaboration, reinterpreting the “Art of Fusion” of Hublot in a cross-field manner, brings past into the future and mixes traditional and modern technologies. The Classic Fusion bears Berluti's signature Venezia leather, and its famous patina. Watches and leathers, like fine vintages, mark out this original and bold limited edition model. The artful combination of the innovative watchmakers with the craftsmanship of soulful shoe company exemplifies elegance, defining the spirit of the classic gentleman.

Hublot and Berluti work as modern day alchemists to create a fusion between their expertise, transposing techniques to be surprising and daring. The classic innovation and craftsmanship are integral parts of both brands, since 1895, Berluti has been providing shoemaking services to high-class gentlemen. Berluti has applied its emblematic Venezia leather to the dial and the strap, and this leather, with exclusive tanning, is the result of Olga Berluti's inventiveness. Hublot has never stopped its pursuit of a high-end lifestyle and of the fusion of art cross-field, dressing its dial and strap with noble natural materials like Berluti’s Venezia leather, incorporating the complication into the organic leather to create a leather dial, and making the wrist to feel the excitement of the materials art.

The flagship stores of Berluti at Gateway Arcade staged a premium craftsmanship showcases between a top Swiss watchmaking and a century-old shoemaking. Hublot and Berluti brought the legendary production process to the stage, and showed classic craftsmanship by the best watchmaker and the shoemaker from both Houses to our distinguished guests. The production mechanism is as much as an artwork, and offers a unique experience of charm and fusion between two brands.

In its eminent monochrome, jet-black style, this new collector's edition has a nero grigio Venezia handmade strap inspired by the art of scarification, marked with the signature "Gaspard" incision of the Berluti House. The 45 mm black ceramic case contains a HUB1100 mechanical self-winding movement with a nero grigio leather dial signed by Berluti. This model has been issued sparsely, in a limited edition of 500.

The straps of the 250 model limited edition Classic Fusion Berluti Scritto are expertly carved from Venezia Scritto calf leather with writing inspired by 18th century calligraphy. The bold artist Olga Berluti, was enthused to present a homage to this calligraphy engraved in leather. The tobacco bis hued leather that also gilds the dial, strikes the perfect poise with the warm nuances of Hublot's King Gold.

The Classic Fusion straps have gone through the same process as Berluti shoe leather. From patterning to the creation of the shape, from the cutting and assembling of the pieces of leather, from the mounting of the strap to lacquering. Although the models may all be identical, each strap is unique. The timepieces are presented in Venezia leather settings—respectively black and tobacco. Inside Berluti polish and brushing objects are an invitation to a ritual.

Mr. Benoit Toulin, President of LVHM Watch & Jewellery, Greater China, remarked, “We are thrilled to partner with Berluti, the legendary Parisian shoemaker. Leather is a common material in watchmaking for straps, but Hublot wants to go beyond the traditional approach to leather and seal it in the watch case, creating a unique timepiece collection with Hublot’s bold and distinctive personality, while demonstrating another pinnacle in the Art of Fusion.” Mr. Yves Coppin, Managing Director of Berluti, China and Asia Pacific, said, “In celebration of Berluti’s 120th birthday in 2015, we decided to collaborate with Hublot to create an extraordinary timepiece collection. Both brands share the same level of expertise and a common passion for excellence.”

No comments:

Post a Comment