《MAX FACTOR @ Color Effect Flipstick》

Max Factor pushes the boundaries of lip color with its latest launch –Color Effect Flipstick – a multi-colored lipstick duo that lets you mix, match, and get artistic with striking lip looks, unique to you. Its innovative double-ended design boasts a rich and creamy block color lipstick that ‘flips’ around to reveal an eye-catching iridescent lipstick shade.

Expertly matched by Pat McGrath, Max Factor’s Global Creative Design Director, the duo color combinations are designed so you can wear each color alone, blended together or in tandem – with a cool two-toned effect – giving you the freedom to dial up the drama and let your lips do the talking this summer.

  

  

  

From subtle to super glam, Max Factor’s Color Effect Flipstick lets you take control of your lips so you can really own your own look. Designed to add a new dimension to lip color, you can sweep one shade over your upper lip and then ‘flip it’ to apply the secondary shade to your lower lip. Another way to customize lip color is by outlining lips in one color, then applying the second shade to the centre. The result is a graphic, texturised lip that looks cool, chic and very unique.

With a total of five shades, each of the popping shade duos complement and co-ordinate with each other, due to common undertones. Featuring a light and a dark shade, Color Effect Flipstick’s super-blendable formulation boasts moisturising qualities contained within a wax structure that allows the color to glide onto lips and let you ‘Flipstick’ with ease.

  

With the duo-color combination, Color Effect Flipstick makes your lips more dimensional! You can first fill your lips with the rick and creamy block color lipstick, and then apply the light shade in the middle of your lips." says Max Factor Make-up Artist, Jonathan Li. Also, Jonathan has created three different make-ups with new Color Effect Flipstick which show their own uniqueness. Mix it, match it and flip it, because lip artistry isinfull swing this summer. Dial up the drama by adding lip embellishments to exude pout power.