
DKNY BE DELICIOUS EAU SO INTENSE gets an intense makeover. It is desirable and intoxicating, a magnified version of the existing scent with an accentuated key apple accord. It resembles the first mouthwatering bite of a fresh picked apple. The packaging housed in a clear apple-shaped bottle and a variation of the beautiful Be Delicious bottle with apple-green cap and details accentuating the intense succulent apple-like fragrance. “There are two ways to intensify a scent. You can simply raise the entire concentration so you have a larger overall impression of the fragrance or you choose one or two key notes and magnify those individually,” says Trudi Loren, Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies.“For Be Delicious, we maintained the original structure, balance and simply amplified the entire fragrance to give it a higher concentration so it has more overall impact both on top and in wear so your Be Delicious is longer lasting!” adds Loren.
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