2012-07-27

《Jaeger-LeCoultre Reverso @ The Dark Knight》

Jaeger-LeCoultre continues its presence in the Dark Knight trilogy in the blockbuster "The Dark Knight Rises". In the film, the character of Bruce Wayne, philanthropist and billionaire industrialist, wears the Jaeger-LeCoultre Reverso Grande Date. The Reverso, iconic Swiss watch first created in 1931, has been part of Christopher Nolan’s Batman trilogy, continuing its long association with the Batman franchise. The swivel case of the Reverso is immediately recognizable, and its uniqueness is based on over 50 mechanical parts composing it. Seventeen years ago, a limited Reverso Grande Taille series was created with the Batman logo engraved and lacquered on its solid case-back. The watch is back in "The Dark Knight Rises," created to stand up to the hard knocks, with the Bat-Shield only visible when it’s reversed. Today, Jaeger-LeCoultre pays tribute to the epic conclusion to the Dark Knight Legend with a custom Reverso watch. A special edition Grande Reverso Ultra Thin Tribute to 1931 steel watch is engraved and lacquered with the legendary Bat-Shield.  In July, for fans of the series and the watch-making brand alike, Jaeger-LeCoultre will display the original Reverso in its Geneva, London, Los Angeles, and Hong-Kong boutiques.
The Reverso series has a special history. In 1931, a technically advanced watch was developed for polo players with a dial that could flip, protecting it from damage while also offering a personalized engraved case-back. Reverso thus became a cult object that every owner could make unique by personalizing it with an engraving. Protected by patent, the Reverso has evolved over the past eighty years with new faces, sizes and complications. Today, wearing one is an entry to an exclusive world – in terms of watch-making history and aesthetic refinement.

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