MCM celebrates the grand opening of MCM Playground at Paragon and held a cocktail party event recently. Underscoring the brand’s indelible bond with music, the new MCM Playground showcases a playful design concept that takes influence from vintage music players, such as cassette tapes and stereo boxes. Inspired by the blue flag of city of Munich, Germany - the brand’s birthplace - MCM Playground is bathed in an elegant shade of blue. Retro stereo box motifs run along the fixtures while a giant cassette-shaped installation outlined with neon lights with “I LOVE SINGAPORE”, perfectly embodying MCM’s enduring relationship with music and uniqueness of the MCM Playground for Singapore.
The modern yet inviting space is designed to provide consumers with fresh and interactive experiences, including the exclusive Made-to-Order Patricia service, elevating a transactional operation to a fun, immersive shopping experience.The new MCM Playground is located next to MCM HAUS, the brand’s first Southeast Asia flagship, which opened earlier in 2018. The 2,160 sq. ft. store offers a full range of products, inviting a wider range of shoppers to experience MCM’s bold, irreverent and aspirational world.
Guests enjoyed leather painting personalization service on iconic MCM bag styles, and had the opportunity to create their own soundtracks at the interactive mixtape workshop. DJ FVDER kept the energy of the party high throughout the evening with a hard-hitting music live set.
Guests were among the first to shop the brand’s limited edition range of Berlin Crossbody Bags, launched in celebration of the opening of MCM Playground on 21 November 2018. The brand’s well-loved Berlin styles are dressed in four new vivid colours in patent leather – neon yellow, neon orange, neon pink and white flake - echoing Singapore’s young, vibrant and diverse city dwellers.
In time for the holiday season, the brand’s dazzling Festive 2018 collection is now also available at MCM HAUS and the new MCM Playground. The aspirational accessories from the collection represent the essence of statement-making style. The quilted studs and shimmering Swarovski crystals are featured on a number of classic MCM silhouettes including the Patricia, the Stark and the Berlin styles, all sparkling in both silver and black.