PRADA SS2017 Eyewear Collection

 PRADA new SS2017 eyewear collection for women stands out with its stylistic blend of sophisticated elegance and avant-garde design. The constant pursuit of innovative, contemporary constructions gives life to exclusive models with a strong character. A melting pot of vintage inspirations and conceptual structures, revisited with a modern flair. The constant stylistic research that has always characterised Prada is evident in every detail, lending a distinctive, contemporary appeal throughout the collection. Unveiled at Prada’s SS2017 womenswear fashion show, the Prada Hide special collection draws inspiration from the 1970s sports world, reinterpreted with a contemporary twist: the oversize wraparound frames feature flat, subtly gradient-effect lenses that highlight rather than conceal the eyes. The clean, linear profiles reflect the intention of conveying modern, refined elegance. The new optical frames of the iconic Prada Journal project complement the collection. The glasses stand out with their elegant, essential aesthetic, enhanced by recherché detailing. For the first time the frames are made from metal, confirming the project’s constant stylistic evolution. Hot off the Prada SS2017 catwalk, the WMN - PR 15T new sunglasses of Prada’s Hide special collection reinterpret the classic wraparound shape with a chic, metropolitan flair. The frame is characterized by a single flat lens and thick, classic-shaped tortoise temples that are connected to the frame with a metal joint. A sophisticated metal detail runs along the bridge profile, exalting the silhouette. The colour palette explores fine vintage-inspired nuances: crystal Ecru, crystal Dove, and crystal Lake.

WMN - PR 16T

The style of the 1970s sports eyewear is revisited with a contemporary flair in the second Prada Hide model, which starred in the Prada SS2017 women’s ad campaign. The front is made from transparent coloured acetate and flaunts a clean, essential design. A metal detail adorns the centre of the frame, enhancing the cat-eye silhouette and the single flat lens. Available in a palette of refined transparencies: crystal Ecru, crystal Dove, crystal Cameo, crystal Baltic Sea, and crystal Lake. Prada lettering logo.

 Elegant, essential, contemporary. These are the codes for interpreting the mood of Prada’s new SS2017 eyewear for men. Tapered profiles and clean lines give shape to models with a refined, distinctive character. The brand’s constant pursuit of new designs gives life to an innovative collection where iconic models of the past, such as the Prada Teddy sunglasses, are revisited in a new clip-on version, now introduced in Prada’s collections for the first time and starring in the new SS2017 men’s ad campaign. To complement the collection, Prada presents the new optical frames of the iconic Prada Journal project. The new frames, for the first time made from metal, have essential, sophisticated profiles conveying skilful craftsmanship. The new creations confirm the innovative, contemporary spirit that characterises the new Prada SS2017 glasses for men.

Prada presents, for the first time ever, a clip-on model MEN - PR 17T that is a new take on the iconic Prada Teddy sunglasses, which premiered at the Spring/Summer 2012 menswear show. The base optical frame has a classic, linear aesthetic (VPR 17T). The squared acetate front features clean profiles, emphasized by ultra-slim metal temples. The metal clip-on (SPR 59T) echoes the optical frame’s squared design, highlighting it with the distinctive single bridge that is the leitmotif of the Prada Teddy collection. Available in hues of Black and Tortoise, to mix and match with clip-ons featuring Lead profiles and Slate or Blue lenses. Engraved Prada lettering logo.

WMN - PR 56T

A creative blend of geometric lines and vintage notes takes form in the new sunglasses of the iconic Prada Mod special collection. The front’s sophisticated silhouette is outlined by a sleek metal profile embellished with colourful acetate inserts that are colour matched with the temples. Rectangular metal rivets – the leitmotif of the Prada Mod special collection – characterise the model. The palette includes classic hues of Black and Cocoa, as well as exciting new tones of Sand and Apricot, in line with the season’s colour trends. Prada lettering logo.

MEN - PR 58O

The iconic Prada Teddy sunglasses, which premiered at the SS2012 menswear show, make a comeback, and are now presented in exclusive new colour options. The distinctive pilot front is defined by a sophisticated semi-rimless construction with exposed lenses overlapping onto the metal frame. The wide single bridge and the ultra-lightweight temples with acetate tips complement the design. Presented in shades of Lead or Pale Gold with lenses in mirrored tones of gradient Dark Chocolate and Coal, as well as in classic nuances of Charcoal and Blue. The Prada logo is finely engraved on the temples.