GUCCI SS2017 Magic Laterns Women Collection
“Literature was not born the day when a boy crying ‘wolf, wolf ’ came running out of the Neanderthal valley with a big gray wolf at his heels; literature was born on the day when a boy came crying ‘wolf, wolf ’ and there was no wolf behind him.” (V. Nabokov)
In this collection, all the clothes tell a story steeped in wonder, phantasmagoria and unorthodoxy. Such stories don’t mimetically represent reality.
They rather act as magic lanterns, as distorting mirrors, altering languages, signs and consolidated codes. As in a game, the attempt is “to destroy, for a moment, the stability of perception so that the lucid conscience is forced to undergo a kind of sensual panic” (R. Caillois).
The narrative principle is non-linear; it is made of ruptures, digs, leaps, cross-references and unpredictable connections.
An archipelagic and metamorphic approach in which the thought overflows undisciplined and doesn’t follow in the wake of tradition.
It’s an intentionally unsystematic thought, therefore alive. If it’s true that thoughts organized in closed systems are pitiless because “they gradually exclude the unexpressed and leave it dry behind them, until it dies of thirst” (E. Canetti), it’s then necessary to break these systems to fertilize new meanings and cultivate the unexpected.