3.1 Phillip Lim SS2016 Advertising Campaign

3.1 Phillip Lim SS2016 advertising campaign continues the brand’s collaboration with photographer Viviane Sassen, creating artful, unexpected images that “romance reality“ rather than escape from it. For the third consecutive season, authentic images are captured without hair, make-up, and styling teams, on the streets of a global city, shooting spontaneous real moments in time.

To continue the spirit of the brand’s 10 Year Anniversary celebration, ‘Stop and Smell the Flowers,’ Phillip and Viviane pushed the boundaries even further asking world-renowned model, actor and maternal health advocate, Liya Kebede, to join in on the guerilla-style approach. Challenging the limits of a traditional fashion campaign, the team journeyed to Liya’s hometown, Addis Ababa, Ethiopia, photographing Liya alongside her family in a series of raw and intimate images.

3.1 Phillip Lim is enormously grateful to Liya and her family for their warm welcome and participation in this very special moment.

Viviane Sassen

Liya Kebede

Creative Director: 
Phillip Lim

Art Direction and Creative: 
3.1 Phillip Lim

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