《M.A.C @ World AIDS Day》
Over 40 M∙A∙C Artists from Hong Kong gather on the 1st December 2011 for the “Red Day – The Society for AIDS Care” to commemorate World AIDS Day and to raise awareness about HIV/AIDS by distributing red ribbons and condoms in Tsim Sha Tsui. M∙A∙C AIDS Fund has presented a cheque of HK$300,000 to the Society for AIDS Care.
The importance of caring for HIV positive people and the awareness of HIV/AIDS, not only for ourselves but for our future generations’ well-being. M∙A∙C support the local community in Hong Kong through the sales of Viva Glam Lipstick and Lipglass for its third year, each M∙A∙C Viva Glam product sold, M∙A∙C will donate 100% of the selling price (less VAT) to the M∙A∙C AIDS Fund. To date, over $228M USD has been generated globally through Viva Glam sales. In Hong Kong, Viva Glam sales have exceeded HKD 5.3 million since 1996.
The M·A·C AIDS Fund (MAF), the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised over $228M USD exclusively through the sale of M·A·C’s Viva Glam lipstick and lipglass, donating 100% of the sale price to fight HIV/AIDS.