《ANTEPRIMA x Francfranc》

ANTEPRIMA accentuates originality and enhanced variations for all times. While bridging East with West, the brand is synergizing novelty from Asia to Italy. In 2011, ANTEPRIMA has a special collaboration with Francfranc, a Japanese home furnishing Brand, creating extraordinarily unique home-deco designs. Earlier in April, this array of designs had its first ever exhibit in ANTEPRIMA boutique in Corso Como, Milan. The designs were also presented in the ANTEPRIMA Wirebag’s “Journey to Refinement” Exhibition which was held in Shanghai Westgate Mall back in September 2011.
The concept of Francfranc is "Casual Stylish". Francfranc proposes furniture and sundries that accentuate spaces through coordinating various items and offering pleasing, quality items at reasonable prices. Through an extensive lineup of products, their desire is to help customers in creating enriched spaces for an enjoyable daily life.
This collaboration project includes Wirebag and home-deco designs. In line with a classic piggy bank from Francfranc, ANTEPRIMA gives life to an exclusive lovely piggy Wirebag. Hand-knitted Wirebags with deer head décor, a series of chic lightshades and unique cushion covers made of wire cords are highlights of the collaboration, simplicity of the lines and crafting of the details offer a classy concept of day-to-day chic.Through this spanking new venture, ANTEPRIMA WIREBAG, the notable brand is no longer purely restricted to stylish handbags and accessories, but also infinite exciting ideas and possibilities!

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