《DEVON @ Interwoven Time Belts TREAD 1》

For the watch enthusiast with a passion for innovation and ingenuity, the new must-have timepiece is the TREAD 1. What makes this timepieces so unique is Devon’s creative use of technology, the most conspicuous being the patented system of glass-reinforced nylon belts which revolve around a central chassis to indicate time as opposed to a traditional face and hands. This engineering masterpiece, the debut watch from the new line of timepieces from Devon, is a big, bold, sexy declaration of independence from the status quo. Neither its design nor its movement is off-the-rack, a fact easily confirmed at a glance. The most obvious element is the unusual display system visible against the full backdrop of the mechanics underneath. TREAD 1 is true modern art! Every tick of the watch creates a veritable visual symphony of precise motion.

The TREAD 1ʼs unique functionality reinvents the watch, extending far beyond the boundaries of traditional watchmaking. The movement of the TREAD 1 is a mesmerizing display of Devonʼs patented interwoven system of time belts. This series of belts expresses hours and minutes in exacting motion, while the seconds indicator runs in continuous motion. To ensure temporal accuracy, a proprietary optical recognition system monitors each belt position at all times. The sleek, bold TREAD 1 has a unique aesthetic unlike any other timepiece. Design inspiration for this luxury watch came from industrial conveyor belts and motorcycles.

Four extremely compact micro-step motors, powered by a lithium polymer rechargeable cell that will run for up to two weeks on a single charge, drive the movement of the four belts with efficiency, exacting power and steadfast accuracy. The belt assemblies are mounted on a central chassis, which allows for the perfect clearance of the moving parts and also creates the illusion that the parts are floating within the case. Fiber-reinforced glass nylon allows for belts that are only 2/1,000 of an inch thick while being strong and stable enough to ensure continuous accuracy. This technology appropriated directly out of the cockpits of modern airliners like the Boeing

747 where these same belts were used to indicate vital measurements such as air speed and fluid levels. The design of the TREAD 1 tested the limits of current watchmakers, so Devon went to an industry experienced in pushing the limits of engineering, physics and even gravity. Devon enlisted a California aerospace engineering company to help develop the intricate technology required to support the revolutionary movement of the TREAD 1. As Devon founder Scott Devon says, "In the aerospace industry, people go to work every day to make the impossible happen." Working with California-based talent also syncs with Devonʼs other mandate: "Our timepieces will be wholly developed and manufactured in the U.S. in order to capture the unique character of American dreams." 

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