《Jack Wills @ Fabulously British》
Attention!! Another wish list to be added for your christmas shopping as cult British fashion brand, Jack Wills made its debut in Hong Kong and Asia with the launch of it’s Fabulously British flagship store at the Leighton Centre , Causeway Bay. The 6,000 square feet split-level store showcases the best of the brand in a Fabulously British setting. A Jack Wills pink and blue Land Rover takes centre stage on the first level against a backdrop of carefully curated memorabilia, evoking the brand’s UK roots. A statement floor, hand painted with the Union Jack flag, is presided over by grand chandeliers. The fun and bright mood continues on the ground floor with a den area complete with Mac stations, DJ decks and super size TV, all juxtapositioned against traditional British Chesterfield sofa’s, leather armchairs and patterned rugs.A further retail space will also open on the same day at LCX, Harbour City, Kowloon.
Founded in 1999, Jack Wills is a high quality heritage brand which exudes a sense of hedonism, subtly blending together British tradition, culture and modernity to create key looks for the fashion-forward. Playful and confident, Jack Wills encapsulates the freedom, adventure and excitement of those who have the world at their feet. The brand was established in the quaint summer-holiday village of Salcombe in Devon by founders Peter Williams and Rob Shaw, who had just left university when they spotted a gap in the market for a brand that took inspiration from unique British heritage and updated it with an injection of youthful exuberance.
The brand features womenswear, menswear and homeware, now has 60 stores in the UK, 3 stores in Ireland and 11 stores across the US. The Leighton Centre and LCX Harbour City stores will launch with the Jack Wills Autumn and Christmas collections. This includes limited edition tweed jackets, Jack Wills branded T-shirts and sophisticated, silk shirts and dresses.