In 2011, Kiehl’s entered the brightening
category when it introduced Clearly Corrective Dark Spot Solution, a fast-acting,
exceptionally effective formula developed to promote youthful clarity while
addressing the appearance of dark spots. To date, this formula is one of the
most trusted serums for skin clarity, winning over 20 beauty awards and selling
over 5.4 million bottles worldwide. In 2016, Kiehl’s identified rough texture
as another key cause of loss of clarity and developed Clearly Corrective Brightening and
Smoothing Moisture Treatment, an ultra-light, innovative hydrator
featuring dermatologist-trusted Glycolic Acid in concert with the company’s
signature skin clarity ingredient, Activated C, to efficiently improve skin
clarity and texture. Today, Kiehl’s brings new effective
approaches in boosting skin clarity: soothing with Clearly Corrective Brightening &
Soothing Treatment Water, and cleansing pollution with Clearly
Corrective Brightening & Exfoliating Daily Cleanser, to offer a
highly efficient regimen targeting the multiple factors that can cause skin to
lose clarity. Uniquely formulated with Licorice Root
Extract, White Birch Extract, and Activated C, Kiehl’s Clearly Corrective Brightening &
Soothing Treatment Water instantly
refreshes skin, hydrates and visibly brightens to diminish dullness and improve
skin’s natural clarity overtime. Kiehl’s chemists carefully balanced the
formula to deliver the necessary concentration of humectant ingredients without
the heaviness or stickiness that can sometimes result, which allowed for a
fast-absorbing lightweight and watery texture.
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