A | X Armani Exchange SS2018 Advertising Campaign
New energy, same spirit. Cara Delevingne, Martin Garrix and Li Yifeng are once again the faces of the A | X Armani Exchange campaign, shot by Sabine Villiard.
Against a surreal desert backdrop, the protagonists interact with giant branded props.
Objects – such as a tyre, a stamp and the silhouette of a heart are magnified and distorted, as though through the lens of a camera taking a selfie.
Irony, freedom and a playful spirit create shots that transform the ordinary into something extraordinary, capturing the fresh, youthful spirit of the collection.