PRADA Womenswear SS2014 Campaign

PRADA Womenswear SS2014 Campaign by  Steven Meisel reflects the fierce and independent spirit of the collection. Teams of models hold us in their collective gaze, looking forward in a united vision. Dresses, coats and accessories come alive with giant mural prints of female faces, layering contrasting dimensions of femininity. The walls of the Via Fogazzaro show space in Milan were similarly transformed, emblazoned with ‘In the Art of the Multitude’ – a contemporary muralists’ and illustrators’ vision of female representation, power and multiplicity. Identikit glossy side partings are crowned with feathered headpieces, and sporty tube socks encrusted with candy-like crystals. Handbags are ladylike in the extreme, in glossy crocodile, studs, and saffiano leather. Striped sporty detailing at necklines and busts emphasizes the feeling of team photographs, but then the scale is magnified, the cropped images accentuating detail in the frame. The effect is a surreal wallpaper of textures, colours, and the luxurious detail of the clothing. Glowing with independent truth, a youthful idealism and aggressive optimism unites this modern feminine troupe. The models are Julia Bergshoeff, Dorota Kullova, Ashleigh Good, Gracie Van Gastel, Amanda Murphy, Viktor Van Pelt, Maggie Jablonski, Lieke Van Houten, Maja Salamon, Ola Rudnicka, Sabrina Ioffreda, Magdalena Jasek, Nastya Sten, Cindy Bruna, Anna Ewers, Ophelie Guillermand,
Malaike Firth and Lexi Bolling.

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