MIU MIU @ SS2014 Ad Campaign

MIU MIU SS2014 ad campaign brings Hollywood’s brightest new stars take on the many facets of the Miu Miu femininity in a series of portraits by Inez Van Lamsweerde and Vinoodh Matadin. Elle Fanning, Bella Heathcote,  Lupita Nyong’o and Elizabeth Olsen reinterpret the SS2014 collection – a play on classic archetypes of fashion through their individual style language.

Each set is as distinctive and striking as the young actresses themselves, walls in saturated shades of blue, red and violet accentuating the mixed prints and materials of the clothes, and multicoloured floorboards sweeping towards the camera at surreal angles.

Timeless codes of femininity are both pretty and perverse classics, but not quite as they should be as if seen in a dream. Thick wool stockings in rich yellow, red and pink are paired with ruby Mary Janes, lace-up knee-highs or crystal-studded platform sandals. A good-girl coat is interpreted in yellow and grey and a bad-girl bustier drips with jewels. The actresses’ poses, full of personality, convey their diverse points of view, effortlessly translating the new spirit of the Miu Miu woman. Photo by Inez & Vinoodh.

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