Emporio Armani First Collection of Swiss Made Watches

Giorgio Armani presented the first collection of Emporio Armani Swiss Made watches at the Armani/ Teatro in Milan during 2014 Milan Fashion Week. The collection will make its debut on 27th March 2014 at BASELWORLD, the World Watch and Jewellery Show in Basel.

“I have always believed in a mix of innovation and tradition: my entire stylistic path is based on this concept. The collection of Emporio Armani Swiss Made watches is a logical extension of this: I was inspired by the shapes of the 1930s and 1940s that were given a contemporary look, developing a refined and timeless design, which I combined with the best swiss technology and its unbeatable precision. The outcome is a collection of reliable watches, with subtly elegant and essential lines, created with the finest materials and meticulous attention to details”, said Giorgio Armani.

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