Prada Resort 2014 Advertising Campaign

PRADA Resort 2014 Advertising Campaign reclined in the twilight of an anti-paradise, the stars of Prada’s resort campaign fix us with a seductive stare. At first glance they could be mistaken for angelic beauties, immaculate in a sea of luminous floral prints and jewelled accessories. But there is a darker more powerful side to these women and this story shot by Steven Meisel, a twist in the tale that is quintessentially Prada.

Amanda Murphy, Anna Ewers and Cameron Russell are knowing seductresses, modern femme fatales moon-bathing in a nocturnal paradise where dreams have become dislodged. The pale lighting that illuminates their faces like moonbeams extracts all natural colour and form from their features and re-paints it onto the clothes, bags and jewellery. The practicality of a khaki sunbed and simplicity of grey slate flagging provide a stonecold contrast to the tropical prints and bold colours of the collection. In this nocturnal utopia the feminine power and strength of the models takes over, as if the force of the moon itself was propelling their steady, sensual pose.

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