《TOMMY HILFIGER @ SS2012 Collection》

Tommy Hilfiger Menswear SS2012 collection presents inspired by the globe-trotting adventures of The Hilfigers – the preppy, All-American family that fronts Hilfiger’s global advertising campaign – it’s a diverse collection that mixes classic prep style with cultural inspiration from across the globe. It all began for Tommy Hilfiger: New York. Metropolitan and sophisticated, but with a touch of spontaneity, it mingles classic Tommy red, white and blue with striking orange and green pop highlights. Casual and classic combine for a relaxed look where chinos and denim form the basis of preppy outfits. In outerwear, chunky toggled fasteners close heavyweight cardigans with shawl collars. Uplifting and sporty stripes bring a playful ‘stand out in the bleachers’ feel while in shirts, patterns are fresh and slim silhouettes lend their energy to this cityesque collection.
Prep Weekend is a colorful look grounded with olive, white and midnight. Stylish shorts mingle sportily with deconstructed blazers that are washed and soft in appearance, worn like a shirt. Polos are wardrobe essentials over which bright, lightweight sweaters are layered and finished with casual olive Airfield jackets. A high-class camping trip is the inspiration for the third collection, Prep Camp, which blends utility and functional elements with chic, preppy details. Sun-bleached colors, like beige or white, are mixed with pop red and yellow highlights. Checks brighten the mix and choice of fabrics. Cool new details are seen on pockets of plain shirts that are chic and classy. Garment dyed t-shirts and polos complete this look full of camping classics.
The Womenswear collection announces a classic prep look with a global feel and inspired by the globe-trotting adventures of The Hilfigers - the All-American family fronting Hilfiger’s global advertising campaign – it’s dominated by gorgeous patterned fabrics, fresh styles and a variety of new lengths and details in inspired fabrics. The Prep Camp opens with explorer-ready modern flak, pocketed field jackets paired with modern chinos and cargos. Modern check shirts are the basic essential while camouflage prints are introduced as a pattern on a variety of key pieces. Khaki is plentiful, but with a dusting of canyon orange or hazy yellow for ‘stand-out’ in any weekend activity. Then, the Safari dress and slim chinos take centre stage, ideal for a scenic lunchtime meander while button front skirts swish paired with that classic: the cool, white shirt. Those ever-important details are also seen - leather, suede or canvas detailing, bungee cord pulls and flashes of playful internal linings serve to close this look with a premium finishing touch.
The cosmopolitan Upper East Side hipsters in their ‘down time’ are the second fashion group’s inspiration, aptly named Prep City. Clean and sporty, neat sweaters begin draped casually over shoulders as the eye is drawn down to new, slimmer ankle-length chino or denim. Shirts mixing blue patterns are then paired with the neutral-toned, iconic Spring Blazer. Ready-for-weather surprises see Trenches, Pea-coats and the modern Anorak, under which neat sweaters with block detailing nestle. Stripes are the key story of this delivery which spread across knits, sweaters and shorts. Modern and urban pieces in chambray and leather are featured in this delivery and color-wise grounded in spring neutrals, and indigo blues with fresh jade green highlights. The Prep Weekend continues the journey towards summer with sun bleached colors paired with fresh white. Colors are the statement of the season showing their full spectrum in chinos shorts, shirts and t-shirt. Relaxed, easy styles simply made for that beach are reflected in short shorts or bolder length Bermuda. For dipping toes into the sea, try Spring Break sundresses in fresh hand-painted patterns that drape alluringly around ankles or thighs. Take a browse through preppy or washed out stripes on pale fabrics for bold statements, while fresh madras shirts reminiscent of morning eclectic market stall shopping finish this collection. 

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