Coach announced actor and producer Michael B. Jordan as the first global
face of the Coach menswear business. His partnership with Coach will include
global advertising campaigns for men’s ready-to-wear, accessories and
fragrance, beginning with the Spring 2019 season. The partnership will also
include special design projects with Creative Director Stuart Vevers and philanthropic endeavors with the Coach
Foundation. Jordan, a star who
is redefining Hollywood standards as a leading man and producer, creating opportunity and
empowering the careers of others, is also a long-time friend
of the brand and shares Coach’s belief in the modern American Dream and values
of optimism and inclusivity. “I’m honored to be joining the Coach family and have so much
respect for Stuart Vevers’ vision,” said Jordan. “I’m looking forward to
jumping into the creative process and exploring fashion through a different
lens.” “Michael is cool and authentic,
and he really embodies the Coach guy,” said Vevers. “I’ve had the chance to get
to know Michael over the last couple of years. He always looks great in Coach,
so it felt really natural to build our relationship.”
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