
Prior to joining MCM, Schönberger served for
eight years as Creative Director of adidas, boldly interpreting the heritage of
the athletics pioneer and presiding over many of this century’s biggest sneaker
launches, including collaborations with Yohji Yamamoto, Raf Simons, Rick Owens,
Pharrell Williams, and Kanye West. With a keen sense of pop culture and a deep
understanding of successful co-creation, Schönberger will connect MCM to
the zeitgeist and position the brand at the forefront of design. “We are deeply excited for Dirk Schönberger to
lead MCM with innovation and inspiration,” said Mrs. Sung-Joo Kim, Chairperson
of MCM Holdings. “As a fiercely imaginative German designer, he is the perfect
person to present new takes on our heritage with elements of the modern cultural
melting pot that is Berlin fusing it all with the hyper-modern elements of our
brand to be the leader in New School Luxury.”
“MCM is a 21st-century icon of style,
quality, craftsmanship, and modernity,” says Schönberger. “I am honored to
address a new generation of consumers who are opinionated, outgoing, and
courageous in their expression of style. MCM’s inherent optimism, positivity,
and transparency are the driving force of this brand, and I believe that
together we can build a global powerhouse of German luxury.” Dirk Schönberger’s signature will be visible at
MCM in early 2019. His first collection will be presented later in the year with
SS2020.
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