Montblanc “Travel-in-Style” Pop-up Store
Montblanc showcased a new Travel-in-Style products, including the latest Urban Racing Spirit leather collection and the previously launched Nightflight #MY4810 luggage collection with a pop-up concept store in Elements Mall recently to enable customers to experience the modish jet-set spirit of sophisticated travellers.
The pop-up concept store exhibited an outrageous but innovative, chic and intelligent style. Backgrounded with a black tone and wilful street style graffiti, the concept store was styled as a container truck with a vibrant and refreshed look. In addition to displaying a collection of travel products, a special design zone allocated to personalise their purchased items by choosing different fonts and design-individualised stickers to create their own unique suitcases.
At the pop-up, Montblanc also showcased the brand new Urban Racing Spirit leather collection which is designed for the hectic and dynamic pace of city life. While comfort and functionality are defining attributes of the collection, a combination of smooth and perforated black leather inspired by vintage racer gloves gives the collection a distinctly sporty look.
Recalling the stripes on 1970s racing cars, red detailing on the zipper pullers and shoulder straps enhances the sporty attitude of the Urban Racing Spirit Collection. The stylish reference to speed was featured on the special jacquard lining as red dotted lines on black.
Emerging from the Montblanc Nightflight collection, the #MY4810 is a leather collection that caters to the needs of city explorers and world travellers. The high performance, fashion forward, durable and multifunctional features of the collection suit the rapid lifestyle of this group of adventurers perfectly. Featuring 24 new bags, 13 newly designed leather accessories and 5 suitcases which facilitate intelligence and personality.
The Montblanc Travel-in-Style pop-up concept store symbolised contemporary urban travel whilst inheriting the excellence of the Montblanc tradition, integrating practicality, delicate craftsmanship and modern designs that are the perfect partners for each and every wonderful journey in the future.