H&M STUDIO AW2018 Collection

Heading on campus, the H&M Men’s Studio AW2018 Athletic Prep Collection embraces classic, Ivy League collegiate style, but subjects it to a series of clever contemporary and rebellious punk revisions. Set the new curriculum in an authentic retro duffel coat or a corduroy-collared, coffee-hued, recycled-wool western jacket paired with a varsity letter sweater.

Go mad-for-plaid with freshyet- fierce punk trousers and the cropped puffer jacket, its traditional saturated tartan given a modish update thanks to an athletic silhouette. Or entertain the preppy appeal of chunky cord slacks in a crisp navy cut. “For this autumn collection, we wanted to combine H&M Studio Man’s signature sportswear-oriented mentality with a traditional preppy aesthetic to offer a roster of authentic menswear classics, in premium fabrics, that will surprise our customer thanks to subtle, modern twists,” says Adam Gauffin, Concept Designer at H&M Studio menswear.

The key piece includes the traditional toggle-fastened navy duffel coat in a sporty, scuba-style wool and play the class ace via the navy varsity sweatshirt, with its authentic Harvard University shield emblem.

 It’s the perfect match for the clean-cut navy pea coat. More expert layering statements include the tartan puffer jacket, a casually contemporary take on dapper plaid, and the wool collegiate letter sweater, in a cosy melange of steel grey and cream.

Statement-makers will love the cable knit vest, with its intellectual undercurrents, and the bold, saturated check tartan trousers, cut to flatter and the finishing touch with chunky wool argyle beanie.

The women Neo-Noir Chic collection taking the dream logic aesthetic of the cult series Twin Peaks as inspiration, the H&M Studio AW 2018 collection is a mix of ladylike statement pieces and borrowed-from-the-boys wardrobe classics. Fifties movie icons, with their era-defining looks, provide further nostalgic stimulus.

Opt for the chic precision of a sculpting wool dress and a cropped wool cardigan, worn under a nipped-in coated cotton trench coat. Or embrace your inner lumberjack, with the must-have indigo precision denim jacket and sturdy turn-up jeans, a jersey turtleneck lingering underneath.

Then there’s the enlivening neon pop of a fuchsia-red feminine pleated skirt, set against the subversive wood grain print on a grungy viscose-silk suit. “With H&M Studio, we love the play between the feminine and masculine and this year we added a 50’s twist – there are ultra-feminine options combined with mannish details and super-classic pieces that invite you to create your own distinctive look,” says Pernilla Wohlfahrt, H&M’s Design Director.

Why choose just one look when you can play with an entire spectrum? From square-toed boots to college kid cardigans; rough-and-ready selvedge denim to super-slick suiting; hard-edged biker jackets to bow-tied blouses, the H&M Studio collection has a neo-noir impulse this autumn, but there are multiple modern ways to wear it now.

The key pieces includes the ribbed funnel neck collar leather biker jacket, channel classic chic with the navy double-breasted wool pea coat or the crisp mini trench coat, with its nipped-in silhouette. The best news: they work with everything. The same goes for the square-toed chunky boots in shiny black leather, this season’s spotlight accessory, which will instantly infuse anything from the viscose neck-tie blouse to the rusty-hued cropped wool cardigan with urban cool. Crisp, selvedge denim turn-up trousers, in autumn’s key high-waisted, straight-leg cut, are equally desirable. And don’t leave the house without the friendship heart pendant necklace.

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