2016-03-18

ESTÉE LAUDER Introduces Pure Color Envy Sculpting Gloss & Lacquer

  
Shape, Sculpt, Magnify. Be Bold. Estée Lauder introduces Pure Color Envy Sculpting Gloss and Lacquer – an enviable lip collection that transforms the look of lips. New high performing formulas that provide comfort, lasting moisture, and multidimensional lip glazing shine for a look of magnified volume without the sticky mess. It is a wardrobe of glowing possibilities designed to be worn alone or over your lipstick, the Pure Color Envy Sculpting Gloss and Lacquer creates a full spectrum lip collection. From subtle to bold, crème to shimmer, gloss to lacquer – there is a finish and shade for every skin tone, every occasion and every desire. Headlining the NEW Pure Color Envy Sculpting lip collection, the NEW Pure Color Envy Sculpting Gloss reimagines gloss with a new fluid lip balm texture in a range of lip glazing finishing effects. Featuring a range of 20 shades in a shimmer or crème finish, each high performing glistening shade works with the lips natural silhouette to optically sculpt and magnify their shape and curve for smooth, multidimensional color and enviable shine. Advanced True Vision Technology provide a moisturizing shine with high shine color to accentuate and contour the look of lips. The comfortable balm texture provides a precise, even application of sheer buildable color, shine and dimension to lips.


The Pure Color Envy Sculpting lip collection is further expanded with the addition of the NEW Pure Color Envy Sculpting Lacquer in eight seductively rich lacquered hues. Combining the creamy coverage of a lipstick and the high-shine of a gloss, lips are drenched in an opulently pigmented lacquer that creates a lusciously brilliant and glass-like glazing finish.  Estée Lauder’s True Vision™ Technology provides the ultimate color payoff, while multi-functional polymers seal in moisture and form a color stay barrier to keep brilliant color and impeccable shine looking fresh, supple and vibrant for a lasting 6 hour wear. The Pure Color Envy Sculpting Gloss and Lacquer are designed to be worn alone or over lipstick, and the newly enhanced formula saturates lips with hydration for immediate and long term moisturizing benefits. Containing the exclusive Moisture Complex with Hyaluronic Acid, both help to boost lips’ ability to attract, capture and seal-in continuous hydration for lips that feel kissably soft, smooth, and supple.

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